Get American Icon: Alan Mulally and the Fight to Save Ford Motor PDF

By Bryce G. Hoffman

ISBN-10: 0307886050

ISBN-13: 9780307886057

ISBN-10: 0307886069

ISBN-13: 9780307886064

ISBN-10: 145260813X

ISBN-13: 9781452608136

The within tale of the epic turnaround of Ford Motor corporation below the management of CEO Alan Mulally.
At the tip of 2008, Ford Motor corporation was once simply months clear of working out of money. With the automobile careening towards break, Congress provided all 3 Detroit automakers a bailout. common cars and Chrysler grabbed the taxpayer lifeline, yet Ford determined to save lots of itself.

Under the management of charismatic CEO Alan Mulally, Ford had already prepare a daring plan to unify its divided worldwide operations, rework its lackluster product lineup, and triumph over a dys­functional tradition of infighting, backstabbing, and excuses. It was once a unprecedented danger, however it used to be the one means the Ford family—America’s final nice business dynasty—could carry directly to their company.
Mulally and his staff pulled off one of many great­est comebacks in company historical past. because the remainder of Detroit collapsed, Ford went from the edge of financial disaster to being the main ecocnomic automaker within the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of many nice administration narratives of our time, Hoffman places the reader contained in the boardroom as Mulally makes use of his celebrated marketing strategy overview meet­ings to force swap and strength Ford to accommodate the painful realities of the yank car undefined.
Hoffman was once granted unparalleled entry to Ford’s most sensible executives and top-secret corporation files. He spent numerous hours with Alan Mulally, invoice Ford, the Ford family members, former executives, exertions leaders, and corporate administrators. within the bestselling culture of Too substantial to Fail and The titanic Short, American Icon is narrative nonfiction at its brilliant and colourful best.

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American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman

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